What is the difference between white label and private label?

White label puts your brand on one of our existing, already-proven recipes, the fastest route to shelf. Private label is a fully custom recipe developed to your specification, exclusive to your brand.

What is your minimum order quantity (MOQ)?

Under 500 units for a first run, low enough for a new or small brand to test the market without a large upfront commitment.

Where is production located?

All production runs at our own facility in Slovenia, EU. Nothing is subcontracted or imported from outside the EU.

How much meat is in your recipes?

90% or more in every recipe we run, white label or private label. It is the baseline across the whole range, not a premium add-on.

Which proteins do you work with?

Chicken, pork, beef and fish as standard proteins, plus venison and other game meat for limited or premium lines.

What formats do you produce?

Pouches, cans and tubs. Wet food only, no dry kibble.

What are typical lead times?

White label runs are typically ready in 1 to 4 weeks once formula and packaging are confirmed. Private label development runs 4 to 8 weeks depending on formulation and testing.

Muc Muc Manufacturing — White & Private Label Wet Cat Food, Slovenia EU

01 — routes

Choose the route that fits your brand

Start with a proven recipe or develop something uniquely yours. Both routes are produced on our own line in Slovenia.

White label

Our recipe, your brand

Put your label on a proven recipe already running on our line. The fastest, lowest-risk way onto shelf.

Proven recipe/MOQ under 500/Fastest lead time

Private label

Your recipe, our factory

We develop a formula to your spec — protein, texture, life stage — built exclusively for your brand.

Custom formula/Exclusive to you/Full dev support

02 — packaging

Formats

Choose the pack format that fits your positioning, price point and serving size.

MUC MUC

CHICKEN 85 G

Pouch

Single-serve pouches. Mixed or single-protein fill.

MUC MUC

BEEF PÂTÉ 200 G

Can

Standard can formats for adult and kitten lines.

MUC MUC

GAME MEAT 400 G

Tub

Multi-serve tubs for value or premium ranges.

90% minimum

meat, every recipe

03 — recipe standard

High meat content is part of the baseline

Every recipe we run is built around 90%+ meat content — with standard proteins for everyday ranges and game meat for limited or premium positioning.

Chicken

Pork

Beef

Fish

Venison & Game

04 — clients

Who we produce for

01

DTC & Subscription Brands

Launch a wet food line with zero production overhead.

02

Ecommerce & Marketplace Sellers

Add a private-label SKU to your catalogue.

03

Pet Retailers

Run an own-brand line alongside what you stock.

04

Veterinary Clinics

Offer a recommended wet diet under your clinic name.

05 — growth

Start small. Scale when the market says yes.

Whether you are validating your first SKU or expanding an established range, we scope the production around your route, format and volume.

Starting out

New brands testing an idea on the market.

From under 500 pcs

✓Existing recipe

✓Standard packaging

✓EU-made & certified

✓1–4 week lead time

Most common

Scaling up

Growing brands expanding their bestsellers.

Typically 500+ pcs

✓Custom label & packaging

✓Formulation support

✓Dedicated contact

✓4–8 week lead time

Established brand

Full private label, made entirely your way.

Typically 500+ pcs

✓100% custom formula

✓Premium packaging

✓Best volume pricing

✓Dedicated support

get in touch

Tell us what you want to launch

Send us the basics — route, format, rough volume and timeline. We will come back with the next practical step.

Prefer WhatsApp? Message us

PHOTO SLOT
Facility / team / production line

Raw minced meat in a bowl beside stacked cans, wet cat food ingredients

Step 1 — choose a route

Launch your cat food brand without building a factory.

Choose the route that fits your brand

White label

Private label

Formats

Pouch

Can

Tub

High meat content is part of the baseline

Who we produce for

DTC & Subscription Brands

Ecommerce & Marketplace Sellers

Pet Retailers

Veterinary Clinics

Start small. Scale when the market says yes.

Starting out

Scaling up

Established brand

Questions buyers usually ask before starting

Tell us what you want to launch